There is quite a lot of competition for smaller chemists nowadays. Boots has been, for many years, a name that we all know and many of us wouldn’t buy our cosmetics or toiletry requirements from anywhere else. When the American company Superdrug opened a significant number of stores in the UK, all that changed because they offered a much wider range of products at much reduced prices. Lloyds is also a fairly well known name but they seem to have smaller stores and whilst we may continue to go to Boots and Lloyds for our prescription drugs many of use shop around in places like Superdrug and supermarkets for our cosmetic requirements. In terms of the smaller chemist shops most of us tend to only use those when they are on emergency duty for prescriptions which is a shame because if you don’t support your local chemist you could well lose it.



So the smaller chemists need to think of something that will draw more people into their shops. Statistically, people buy more health products and off the shelf medicines if the packaging is blue or green. Blue apparently has a calming influence and green is associated with nature and all things that are good for us. Hence chemists should give away something that is used frequently and kept for a long time to advertise their presence in the community. The ideal items would be promotional bags made from recycled or eco friendly materials.



Budget cotton bags are perfect for this type of promotion because they are extremely cheap and can be purchased in a variety of colours including blue and green. There is ample space on them for printing and they are stylish and fashionable. They are supplied with short or long handles and they can be printed with up to four colours. If you go with the green variety it will not only be associated with nature but will help the planet as well.



These bags are really attractive and because they will co-ordinate with any style of dress will become very popular rapidly. Any chemist giving away these cotton promotional bags can expect a rush of people arriving at the shop eager to buy something because they want one; and the chemist can rest assured that they will use it in many different places and on lots of occasions, thereby reducing the advertising cost, attracting more customers and increasing sales.